When Rejjie Snow, then known as Lecs Luther, put out the video for “Dia Dhuit” it felt like the British Isles had finally ditched the road rap of dead-out grime MCs for MF Doom inspired wordplay and North Face streetwear. But then there was no follow-up. His permanently postponed Fish and Chips EP never saw the light of day, as Rejjie decided to focus on his education, studying in America. He finally made his return to the mic earlier this year, premiering “Lost In Empathy” with Noisey, and later, releasing an EP that for one (admittedly brief) moment, topped both Kanye West and J. Cole in the iTunes hip-hop charts.
We’ve been trying to catch up with Rejjie for a while, but he’s been reacquainting himself with the clouds, travelling between Paris, Dublin, London and across the US. Last week, though, we pinned him down for a quick chat to talk about the time he convinced the world that he was Captain Murphy, his long break, and having a gun pulled on him in Georgia.
Noisey: Hey man, what’s going on?
Rejjie: Yo, safe G. I’ve just got out of bed, I’m just trying to start my day.
It’s like, three o’clock and you’re just waking up. What’d you do last night?
I’ve been in Paris, shooting a video. I got back to Dublin yesterday. Then I’m going to try and get back to London. I was in Paris for about four days and we shot the video on…. What day is it today?
We shot it on Tuesday. It’s for the song “Snow”.
What’s the concept behind it? In the video for “Lost In Empathy” you had the whole albino theme going on.
Yeah, that was quite conceptual. This one is different. It’s basically about me being a school kid. It’s just down to some rapper shit, with mad girls. And, I’m in Paris, it’s all real luxurious and braggadocios.
Is that what made you want to go to Paris? The luxury? I’ve seen you’ve got an infatuation with Gucci and gold Crocs.
I’ve got some friends in Paris, so we stayed with them. It’s just trying to be funny, innit. I’m about that. I wear fake Gucci.
It’s a rap thing to do, to go for the Gucci. But you’ve flipped it.
I can’t afford the real shit yet, so why lie?