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“I love Cash Money,” she told me. “They have so many great artists who support me.”
“But they’re self-made,” I said to Paris. “They came from troubled backgrounds. Do you fit in with this crew of self-made men?”
“Birdman and Slim literally came from nothing, and they’ve built a huge music empire,” Paris said. “Obviously, I came from money, but I easily could have been another trust fund kid. I chose not to. I chose to be independent. I wanted to do something on my own. I am self-made.” She gestured at her house (the pillows, stripper pole, and DJ equipment) which was an extension of her brand. “I did this all by myself.”
She’s got a point. In New York, there’s dozens of rich kids with CEO’s and movie stars for parents who eat lunch on Tuesdays. None of them have build a business empire, let alone find any employment whatsoever. Paris believes this is why her fans love her. “I think a lot of girls look up to me because I created a big brand,” Paris said. Occasionally, Paris meets these young girls on Twitter and then becomes friends with them—she claims she regularly texts with 20 of them on BBM.
Paris believes this vision of her brand fits in with her music career. “I don’t say, ‘I’m a DJ,’” Paris says. “I’m a business woman, but I’m also an artist, so I sing and DJ as well. This is just part of my brand. I think personal brands are the future. It’s cool when a person can actually be a brand.”

We spent an afternoon with Paris Hilton inside her mansion’s nightclub

“I love Cash Money,” she told me. “They have so many great artists who support me.”

“But they’re self-made,” I said to Paris. “They came from troubled backgrounds. Do you fit in with this crew of self-made men?”

“Birdman and Slim literally came from nothing, and they’ve built a huge music empire,” Paris said. “Obviously, I came from money, but I easily could have been another trust fund kid. I chose not to. I chose to be independent. I wanted to do something on my own. I am self-made.” She gestured at her house (the pillows, stripper pole, and DJ equipment) which was an extension of her brand. “I did this all by myself.”

She’s got a point. In New York, there’s dozens of rich kids with CEO’s and movie stars for parents who eat lunch on Tuesdays. None of them have build a business empire, let alone find any employment whatsoever. Paris believes this is why her fans love her. “I think a lot of girls look up to me because I created a big brand,” Paris said. Occasionally, Paris meets these young girls on Twitter and then becomes friends with them—she claims she regularly texts with 20 of them on BBM.

Paris believes this vision of her brand fits in with her music career. “I don’t say, ‘I’m a DJ,’” Paris says. “I’m a business woman, but I’m also an artist, so I sing and DJ as well. This is just part of my brand. I think personal brands are the future. It’s cool when a person can actually be a brand.”

We spent an afternoon with Paris Hilton inside her mansion’s nightclub

Notes:

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  19. shine2u reblogged this from vicemag and added:
    Oh. She’s created a brand with Cash Money.